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Fashionable Footwear To Be Featured On Snow Sports

WEDNESDAY, 22 APRIL 2009


Sorel, a premium cold-weather boot manufacturer, is sponsoring the adrenaline-packed 14th annual TELUS World Ski & Snowboard Festival (TWSSF), April 17-26, 2009 in Whistler, British Columbia, Canada.

The 10-day and night festival is Canada's largest free outdoor concert series and the biggest snow festival in North America -- blending live music, fashion and multimedia arts, with elite skiing and snowboarding slopestyle events and big air competitions.

Sorel's new fashion-inspired boots will be featured throughout the festival: in the hands of winning athletes following the Orage Masters slopestyle and free-ski event on April 19th; strutting on the catwalk during the Fashion EXPOSED event on April 24th; keeping the emcee's feet warm on the main stage; on the feet of all TWSSF staff throughout Whistler Village; and in Sponsor Village where attendees can get a close look at Sorel's upcoming styles.

"The Sorel name has been synonymous with durable, cold-weather footwear for more than 45 years, and the brand is now offering a more fashionable look with the same utility," said Katherine Lane, Sorel's marketing manager. "We are thrilled to present our new stylish footwear at the TELUS World Ski and Snowboard Festival. This event highlights Sorel's evolution into fashion while showcasing our rugged heritage on the mountain."

Combining cultural and snow sport events, TWSSF is the culminating championship event in a five-part snow series and attracts elite athletes and celebrities, making it an ideal opportunity to unveil some of Sorel's functional yet fashionable styles.

For live updates from TWSSF, follow @SorelFootwear on Twitter!



For more details on this news, please visit www.marketwire.com.

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