SKIING NEWS ITEM

Telluride Resort to Host Jeep King of the Mountain

WEDNESDAY, 28 NOVEMBER 2007

KETCHUM, Idaho – When the Jeep King of the Mountain Series, a 15-year-old professional snowsports series, joined forces with The Ski Tour / Basecamp Music Experience, an event that blends music and world-class competition, the result was the birth of a movement that kicks off in Telluride, Colo. on December 14-16.

Highlights of the weekend-long festival include:

Professional Ski and Snowboard Cross Competition
Multiple Music Acts Each Night
Festival Village
Giant Street Party
Street Performers

While the world’s top ski and snowboard racers, including many current and future Olympians hit the snow in pursuit of ski cross and snowboard cross crowns, the action will be complemented by a weekend-long Base Camp Music Experience, designed to celebrate the mountain culture through music acts, fashion shows, film and photography exhibits, environmental awareness symposiums and other cross-cultural initiatives. A sampling of the well-known performers include Macy Gray, Blackalicious, Swollen Members, Danielia Cotton, Dirtie Blond, Steven Kellogg and the Sixers and many more.

The Jeep King of the Mountain Series will feature four-competitor ski-cross and snowboard-cross format sanctioned by the International Olympic Committee (IOC). Additional snowboard halfpipe and ski halfpipe competitions will showcase the progression of two of the fastest growing segments in winter sports.

Additional host sites for the new series include February 8-10 in Squaw Valley, Calif., and March 14-16 in Sun Valley, Idaho.

The Telluride stop of the Jeep King of the Mountain Series will be televised to a national broadcast audience on December 29, 2007 and January 12, 2008 on CBS Sports.

About the Jeep King of the Mountain Series
The Jeep King of the Mountain was established in 1993, and Jeep serves as the event’s title sponsor. The winter series, now in its 15th season, is the sister event to the Mountain Biking World Professional Championships. Other marketing partners for the Jeep King of the Mountain Series include Columbia Sportswear Company, Edge Advanced Shave Gel, Fender, John Paul Mitchell Systems, Michelin and Mopar.

Contact:
Al Sommers
Sommers Public Relations
512-330-0500
asommers@sommerspr.com

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