Electric Visual is a sunglass and snowgoggle company with its roots firmly in snowboarding, surfing, Motor X and skating. An international brand that stems from the US, it was co-founded by Kip Arnette and Bruce Beach in January 2000. Ultra Sport (UK) Ltd took on the brand in April 2003 and everyone is expecting great things. With an international team of riders, the envy of many brands, Electric is keeping in touch with its sports and not getting carried away in a frenzy of diversification activity. Root activity is what it is all about - that and having a killer range of products and a great retailer network to back the brand up. The products are hand crafted by Kip Arnette and all styles boast polycarbonate lenses and are manufactured in Italy. Also look out for the EG1 snowgoggle. Again, Kip worked closely with Peter Line and other top athletes to create what riders are promoting as "the most functional snowgoggle available today".
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